AWAVEAWAKE F/W 13

Wow, vad det är uppfriskande med mode som struntar i det snäva (och småtrista) trendklimatet och tar en tripp till drömdestinationen Sedona i Arizona istället. Jag syftar på Jaclyn Hodes senaste kollektion för hennes medvetna modemärke AWAVEAWAKE. Såhär beskriver hon den i sin pressrealse…

AWAVEAWAKE Fall/Winter 2013 is inspired by the colors of the setting sun on the red rocks of Sedona, Arizona. Designer Jaclyn Hodes stopped in the desert town twice this summer, as a halfway point from her drive from Los Angeles to the Jemez Mountain Range of northern New Mexico for summer solstice. Inspired by the palette of the landscape, she incorporated colors like gold dawn, red rock, clay pot, sky indigo, hollyhock pink, midnight purple, shadow black and desert coral into the fabrics. In addition to organic cotton knits, bamboo lace, and hemp blends, the focus of Fall/Winter ’13 is silk, which is by definition sustainable. “I love the famous Martha Graham adage that the body is a sacred garment,” says the designer. “I think of about how best to drape another layer over the original ‘sacred garment,’ and silk seems like the most reverent material of all.”

Behöver jag säga att jag är såld?

Translation: Wow, how refreshing it is with fashion that moves beyond the made up boundaries of what’s considered ”trendy” and takes a trip to dream destination Sedona, Arizona, instead. I refer to Jaclyn Hodes latest collection for her conscious fashion brand AWAVEAWAKE. Here’s how she describes it in her press release (see above)… You had me at hello, Golden Girl. 

Filippa Berg

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Filippa Berg
Filippa Berg skriver, stylar och driver butiken Mahala Vintage www.mahalavintage.com
Instagram: flippaberg
Happy to have curated this page in latest @rodeomag . Here's a few of my favorite things from @awaveawake @andershaal @piasimensen @mahalavintage @rmsbeauty @fikaplatsen
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