LAHTI-CHARLEROI

Nu längtar jag mest hem till arbetet med den nya kollektionen som kommer bli intensivt kommande månaden. Här kommer några bilder från utställningen vi gjorde i Lahtis och från mässan i Charleroi, som för övrigt måste vara den mest deprimerande staden i världen!

I’m longing to go home to work with the new collection now, and the coming month will be busy. Here are a few pictures from the exhibition in Lahtis and the fair in Charleroi, that city must be the most depressive place in the world!

The Exhibitiona ProoPu in Lahtis.

Oskar with his beautiful movement!

Second stop; Charleroi.

Our temporary shop in Charleroi.


josefinstrid

MY FAVOURITE GARMENTS

Häromveckan handlade jag litet av mig själv och har efter litet provande hittat mina absoluta höstfavoriter. Helst har jag på mig Wagner Trousers i svart och Wagner dress i svart eller beige, alltid stylat med ett rött bälte. Allra bäst blir det ju om man bär klänningen över byxorna, det är höstens måste! Klicka hem dem här.

Last week I bought some pieces from myself and I found some new favourites. I’d preferably wear Wagner Trousers in black and Wagner Dress in beige or black, always styled with a red belt. Best option according to me is to wear the dress with the trousers! Buy the pieces here.

Wagner Dress in beige.

Wagner Trousers in black.

josefinstrid

WWW.SHOP.JOSEFINSTRID.COM

Har ni inte besökt vår webshop ännu så gör det! Fram till 15 september får ni 20% rabatt på hela ert köp. Passa på att klicka hem ett unikt SAMPLE från SS11 eller något vacker, rent plagg i ull från FW 11/12.

Besök shopen här.

 

If you still haven’t visit our website please do! Until the 15th of september you’ll get a 20% discout on your purchase and we do ship international. Get yourself a unique SAMPLE from SS11 or something clean and beautiful from FW 11/12.

Visit the shop here.

 


josefinstrid

JOSEFINSTRID WEB SHOP

Idag öppnar vår webshop och till och med 15 september får du 20% rabatt på din order. Passa på att knipa våra handtryckta PRESS SAMPLES från SS11, en strikt klassiker från FW 11/12 eller en exklusiv handskuren t-shirt i läder.

Today our web shop is launched and until 15th of september you get 20% discout on your whole order. Make sure to get one of the handprinted PRESS SAMPLES from SS11, a strict classic from FW 11/12 or an exclusive, sliced by hand, leather t-shirt.



 


josefinstrid

VERONICA MAGGIO

I veckan fick jag ett samtal från trevliga Veronica Maggio som hade sett inslaget i nyhetsmorgon för ett tag sedan. Efter ett besök hos Pretto PR såg vi henne i Teachers Cardigan, FW 11/12 i ”Allsång på Skansen”.

This week Veronica Maggio called me after having seen the feature in TV4′s morning program. She visited Caroline at Pretto PR where she found Teachers Cardigan to wear at ”Allsång på Skansen”.


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Teachers Cardigan.

Bilder: posh24.se

josefinstrid

OH LA LA, BAPTISTE!

Det var litet extra trevligt den dagen vår praktikant Anton kom till studion med senaste numret av Dorian Magazine. Omslags-mannen Baptiste Giabiconi syns i Sliced Walter T-shirt innuti tidningen, stylad på ett sätt jag aldrig hade gjort men roligare att se någon annans tolkning än den egna!

The other day our intern Anton showed up in the studio with the last issue of Dorian Magazine. The man on the cover, Baptiste Biabiconi was seen in Sliced Walter T-shirt, styled in a way I’d never have done but I like to see how others are interpreting my vision.


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Sliced Walter T-shirt

 


josefinstrid

BACK IN THE DAYS AT THE ROYAL PALACE

Det var ett tag sedan men jag slänger upp bilderna från visningen vi hade på Stockholms Slott i februari. Det är så fint när man ser alla styles så som de var. Allra bäst blir det ju om man ser filmen såklart!

Even though it was quite a while since we had the show for FW 11/12 at the Royal Palace I’ll put the pictures here. It’s something special when you can see all styles in the right order. And the very best is to watch the film.


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PHOTOS: KRISTIAN LÖVEBORG

MODELS: STOCKHOLMSGRUPPEN

FLOORING: BOLON AB

MUSIC: ISABEL SÖRLING, FINN LOXBO, HANNAH TOLF

 


 

josefinstrid

LA PIANISTE-FW 11/12

I studion väntar vi spänt på att höst-kollektionen skall komma tillbaka från fabriken i Estland. För två veckor sedan spenderade jag och en av våra praktikanter helgen i studion med gradering. I sista sekund fick vi ihop alla tygrullar, mönster, specifikationer och tillbehör för att skicka iväg det till fabriken. Grovjobbet är för mig slutfört och mina tankar finns hos den stundande kollektionen för SS2012. Men självklart skall vi ta det i kronologisk ordning. Vi börjar från början.

In the studio we’re restlessy waiting for FW 11/12 to be sent back from the factory in Estonia where it is produced. Two weeks ago I and one of our interns spent the weekend grading. Everything was sent to Estonia a bit last minute. Most of the work is done considering that collection and for now my thoughts are with SS2012. We’ll start from the beginning with FW 11/12.


 

THE COLLECTION

Josefin Strid’s Fall 2011 collection is based on the book »The Piano teacher« by Elfriede Jelinek. The designer chooses as her muse the 40 year old piano teacher Erika Kohut, who is the central figure in the book. Erika still lives with her mother and teaches piano, since she never became a star herself. She is different, some think she is mentally diseased. She sneaks out from her controlling mother as often as she can to watch the young lovers in the park. At home sometimes she cuts herself in the abdomen. A young student named Walter Klemmer seduces her and she defeats him with her sick thoughts and her disgust for the human body.

With this collection the designer aims to imbue a feeling of corporeality in her pieces, by the use of nude colours in different shades and materials which are reminiscent of the human body. Sleek materials such as lycra and light silks, both transparent and opaque are visible in the collection, as well as cut through the fabric which seem to suggest the obsessive way in which Erika Kohut – The Piano Teacher – used to cut her body.

Key pieces in wools and leathers are sliced in various thicknesses, impregnating the collection with not only Erika’s state of mind but also with her dress sense, which fluctuated between frumpy and minimalist elegance. Examples are the underwear, the length of the skirts, the blouses and the properly styled dresses which make this collection a true classic and a one of a kind tribute


Moodboard

Sketching process 2D and 3D.

Sketching process.

Sketching process.

Choping Dress, skeleton skirt, Chopin Coat- process.

Fabric developement and styling.

Lookbook

 



 

josefinstrid