Glossy claws, purrty lips, serious eyebrows and a passion for beauty with brains.
My name is Viola Holmgren and I've been representing Swedish beauty bloggerism (yes. we're a cult) since 2008. I focus on cruelty free beauty and I love the feeling of finding cool products that have gone under the radar.
Makeup doesn't have rules. The only person who decides what's right or wrong and if you're wearing it or not is you, and that's where my job as a blogger comes in handy. Use my experience as a guide or an inspiration towards finding your own way.
And just to clarify, all reviews and opinions are my own, there is no evil baby demon on my left shoulder who is bribing, forcing or possessing me to write. Reviews are best written in honesty!