Recension, Skönhet

Makeup Geek Eyeshadow swatches & review

Äntligen är det dags, nu ska vi kika på mina ögonskuggor från Makeup Geek! Ett stadigt samlande jag sysslat med i många år nu. Skuggorna kommer förpackade i ett litet papperskuvert, färdiga för att du ska kunna stoppa den nakna metallpannan i en magnetisk palett. Jag har länge gillat Z-palette med sitt stora fönster på ovansidan som gör det enkelt att se vad som finns i, så jag har köpt mig en Extra Large där det ryms en ordentlig mängd skuggor (35 Makeup Geek-skuggor, samma storlek som t.ex. MACs metallpannor). Just nu huserar den MUG-skuggorna men framöver ska jag mixa upp favoriterna härifrån med andra märken så jag har alla mina favoriter på samma ställe. Det är det som är så fint med dessa magnetiska paletter, de går att göra om gång på gång på gång.

Makeup Geek har två skuggformulas, först den klassiska varianten som de haft i många år ($5.99 styck, ca 50 SEK) och nu senast tillkom Foiled, en linje krämiga skuggor med superreflektiv metallicfinish ($9.99 styck, ca 85 SEK). Vi ska kika igenom alla jag äger så får vi se vilka ni faller för. Skuggor och palett går alla att köpa på Makeup Geeks hemsida.


It’s finally time to take a look at my Makeup Geek Eyeshadows! I’ve collected these steadily for years now.. The shadows come packaged in a little paper envelope, ready for the naked pans to be popped in a magnetic palette. I’ve loved the Z-Palettes for a long time because of the big window that lets you see what you have in them, so I got a Extra Large where there’s place for a solid amount of shadows (35 Makeup Geek shadows, same size as for example MAC). Right now I have my MUG favourites in here, but soon I’ll rearrange and put all my favourites from mixed brands in here for a easy-to-find everyday palette. That’s what’s so nice with these magnetic palettes, you can rearrange them over and over and over again.

Makeup Geek has two eyeshadow formulas, the classics that they’ve had for many years ($5.99 a piece) and recently they added the Foiled shadows, a line of creamy ultra reflective metallic eyeshadows ($9.99 a piece). Let’s go through all shades I have and we’ll see which ones you fall for. Shadows and palettes are all available at the Makeup Geek website.

makeup geek eyeshadow + z palette

makeup geek eyeshadows


Time for swatches! Applied on bare, dry skin.

makeup geek eyeshadow swatches


Shimmery peachy pink. A great everyday shade if you want a pink that doesn’t look like eczema. The formula is soft, smooth and pigmented, no application problems at all. Conclusion: Buy it if you like pinks.

In The Spotlight (Foiled)

Foiled pale peach. Beauuuuutiful shade to wear all over the eyelid or as a inner corner highlighter. More warm toned than Starry Eyed. Very versatile shade that would flatter any skintone. Applies buttery soft and very pigmented. Conclusion: Buy this one or Starry Eyed!

Magic Act (Foiled)

Foiled pale gold. The perfect metallic gold for for pale skin! It won’t look like bronzed pee on the lids (we’ve all been there). Great highlighter for darker skin. Applies buttery soft and very pigmented.
Conclusion: Buy it!

Starry Eyed (Foiled)

Foiled pale peachy pink. Also a great shade to wear all over the lid or as a inner corner highlighter. More cool toned than In The Spotlight. A versatile shade that would be most flattering in cool toned looks. Applies buttery soft and very pigmented.
Conclusion: Buy this one or In The Spotlight!

Whimsical (Foiled)

Foiled pale pinky purple. So icy it leans white, so probably most suited for fairer skintones, on darker skin it would look more like a metallic white (then go for Daydreamer instead!). Not very unique in shade but more intense than anything else I’ve tried. Applies buttery soft and very pigmented.
Conclusion: Buy it if you’re on the fairer side.

Daydreamer (Foiled)

Foiled light purple. Unicorn eyeshadow! A nice shade for all over the lid or as a inner corner highlighter in darker looks. Applies buttery soft and very pigmented.
Conclusion: Buy it!

Mesmerized (Foiled)

Foiled dark brown with a purple sheen. A lovely smokey shade that would work on most skintones, it’s cooled down with that purple sheen but still neutral at the base. Just pat all over the lid and go! Not super unique though. Applies buttery soft and very pigmented.
Conclusion: Buy it unless you have something similar already.


makeup geek eyeshadow swatches


Metallic deep burgundy. So so so rich in colour and perfect in one swipe, not unique in colour but the formula is. Applies soft and smooth like velvet!
Conclusion: Buy it unless you have something similar already.


Metallic deep yellow bronze. A VERY unique colour, intense and dirty at the same time. Like an ancient Egyptian artefact! I don’t have anything that even reminds me of it. Very pigmented and applies super softly.
Conclusion: BUY IT or you’ve lost your marbles!!

Bleached Blonde

Sparkly sand gold. A shade that I had VERY high hopes for, super unique in tone with its dirty sandy tone! The formula is dry, applies very dusty and glitter flies everywhere.
Conclusion: Don’t buy it. :(


Metallic silvery taupe. One of my old favourites, perfect shade for a light and glamorous smokey eye. More silvery than I usually find this kind of shades, doesn’t have that earthy feel. Super smooth in formula and the pigmentation is top.
Conclusion: Buy it!

Prom Night

Shimmery purple/taupe/silver. A new favourite, I have worn this all the time lately! Sooooo perfect, the dimension of the colour makes it look like three colours in one. A unusual shade that I have only found in By Terry Misty Rock (which I LOVE). Very creamy and smooth in texture, nicely pigmented.
Conclusion: HOLY SHIT BUY IT. NOW!


Shimmery warm purple with glitter specks. Beautiful in theory, horrible texture. Very dry, applies unevenly and the glitter just flies everywhere. Make it creamier and it would be lovely!
Conclusion: Don’t buy it.


makeup geek eyeshadow swatches

Peach Smoothie

Matte pale apricot. A shade that Everyone loves, so I listened to this Everyone and got it. My pan feels like it’s packed with flour! The pigmentation is great and even though it’s chalky it applies evenly, but hello, just by rubbing the surface I kick up dust enough for five applications. Would be scared to travel with it because of the fragile formula.
Conclusion: Hate to say it but don’t buy it (unless I got a bad batch?).

Yellow Brick Road

Shimmery pale golden yellow. Very happy and candylike. Another perfect shade for pale skin, quite an unusual one aswell! Will be GREAT as an eyelid or inner corner shade with coppers and golds. Soft and smooth in texture, no application problems.
Conclusion: Buy it!!

Pixie Dust

Shimmery golden lime. A luxurious shade of crazy! Can’t say anything bad about it, perfect in formula, colour, pigmentation, texture, application, everything. This just waits to be worn full on with a hot pink lip.
Conclusion: Buy it if you like intense shades!


Shimmery light/medium silver. A bit dirty in tone, great for all over the eyelid. Not your average silver. Like with Pixie Dust I can’t say anything bad about the formula, application or anything!
Conclusion: Buy it.


Shimmery medium graphite grey. Classic shimmery grey, I got it just because I don’t have one in a good formula, so nothing spectacular at all but for the formula, definitely worth it.
Conclusion: Buy it if you don’t have anything similar.


Shimmery dark grey. Slightly cool toned without leaning blue, a very sophisticated take on greys! This is my favourite out of these three silvers, if you can’t choose between them then I would say go for this one. Great formula, applies very smooth and pigmented.
Conclusion: The best out of these silvers, buy it!

Bada Bing

Matte dark brown with gold glitter. One of my least favourite MUG shadows. Dry, chalky, glitter flies everywhere. I don’t get why companies make matte shadows with glitter in them, it never works.
Conclusion: Definitely skip it.


makeup geek eyeshadow swatches


Matte warm pink. A shade that is perfect for blending out darker shades, looks gorgeous at the edges of a smokey eye! Not a shade that I would wear all over, but great for framing others. Smooth formula, nice pigment, applies evenly.
Conclusion: Buy it if you like layering and bledning your eyeshadows!


Matte deep maroon red. Another one that people love, so I got it because of the hype. Not very pigmented at all, applies patchy and feels very dry. You don’t feel that as much when you just use it for blending out other shades, but it wouldn’t be easy to wear as a stand alone shade.
Conclusion: Hate to say it with this one aswell, but don’t buy it.

Purple Rain

Matte dark dirty purple. Has a eggplant-ish undertone so it is faaantastic on green eyes! A bit dry in texture but not as bad as others, it would need some work to be worn all over the lid but it’s a dream for deepening the outer corners or lash lines. Very calm and framing shade!
Conclusion: Buy it if you can excuse slight formula difficulties.


Matte medium purple. Also slightly dirty in tone so not very bright. This one doesn’t flatter me at all so I have worn it very little, but it works well! A bit dry like most of these mattes but no application problems worth mentioning.
Conclusion: Classic purple lovers, sure, buy it! Otherwise skip it.


Matte pale lavender purple. Here’s a bright one! Th

is one has been reformulated in 2015 and my pan is easily three years old, so not sure if it’s identical in colour. The colour is awesome but formula a bit dry and chalky. Probably done better now!
Conclusion: Check if the colour of the new one is just as nice, and if so, buy!


Matte medium/dark peacock teal. Holy eyeshadow Batman! This colour is INTENSE, and the formula is so creamy! Probably the best out of all these mattes. It goes on super evenly and doesn’t look green along the edges. Yeaass!
Conclusion: If you like intense colours – BUY IT!


makeup geek eyeshadow swatch

Barcelona Beach

Satin finished light/medium sandy brown. Woooonderful everyday shade, very mild in tone but builds up nicely. Great for blending other shades, great for all over the eyelid. The sheen makes it stand out from other light browns I think. Soft formula that is delicately sheer.
Conclusion: Definitely buy it!

High Tea

Matte taupe with a olive undertone. Said to be a grey undertone but this one is definitely greenish! Super odd colour, along with Pretentious and Prom Night this is one of the most unique shades. It’s not green enough to look green, but it will be GREAT for smoking out other colours or on the outer corner of the eye. Has the same delicately smooth and semi-sheer formula as Barcelona Beach.
Conclusion: BUY BUY BUY!!


Matte blue toned grey. A matte creamy sharky colour. I really dislike this one just because of the colour, I really don’t like these lighter sharky blue colours on me, it makes my skin look like green zombie snot. Haha. If they flatter you then it’s the perfect formula for it! Very smooth and pigmented!
Conclusion: Buy if the colour might suit you.

Sea Mist

Shimmery turquoise. As easy as it sounds! A super creamy softly shimmery shade of turquoise, creamy enough in formula to manage to hold these small glitter particles and not spread them all over the world.
Conclusion: A wet (lol) dream for any intense colour lover, buy!


Final conclusion:

The ones I really love are In The Spotlight, Pretentious, Yellow Brick Road, Moon Dust, Prom Night, Barcelona Beach and High Tea. Get them all and you will most definitely love them!

The shitty ones are Bleached Blonde, Sensuous, Peach Smoothie, Bada Bing and Bitten. They’re all dry, chalky and weird so I wouldn’t miss them at all.

The rest are hit and miss depending on what shades you’re personally drawn to. Which ones did you like?

Viola, Killer Colours

Recension, Skönhet

IsaDora Face Sculptor Nude review + tutorial (and a rant about contouring palettes)

Let’s prata lite om contouringpaletter innan vi börjar!

I allmänhet är jag ju så kräkless på hypen kring alla dessa stora dyra paletter med 6+ nyanser i olika undertoner och djuphetsgrader (jag tittar på er Anastasia), de är fullständigt överflödiga för normalkonsumentens bruk! Du behöööver inte fyra nyanser av snickersbrun contouring och fyra färger från panggult till glittervitt för highlighting, det är till för makeupartister som behöver flexibla paletter som ska fungera på så många kunder som möjligt, och produkterna är i sin tur formulerade för att applicera tungt så ansiktena inte tvättas ur på bild och film. Med andra ord produkter som sällan ser riktigt kloka ut i vanligt dagsljus. Om vi då säger att två pannor ur paletten är optimala för dig färgmässigt, varför betala för och släpa på resten?

Är du sugen på sculpting så skulle jag råda dig att hitta ett tightare litet kit om två eller tre produkter, eller kanske till och med en askig ögonskugga som fungerar mot din hudton. Gärna skira formulas som är lätthanterade på huden! Då kommer du både spara pengar, tid framför spegeln och utrymme i sminkväskan. För ärligt, den typ av ansiktsskulptering som sprider sig från Instagram idag är drag-makeup (bokstavligen, det är dragmakeuptekniker!) som har letat sig hem till vardagskonsumenten. Alla ska givetvis se ut och göra vad än de vill med sina ansikten men att vi ska måla ett brunt U runt näsan innan vi går ut på morgonen för att göra rätt och vara snygga är bara bullshite. Punkt. Det är just på grund av ovanstående jag är glad att se contouringpaletter lika den jag tänker visa nu.


Let’s talk a little about contouring palettes before we start!

Overall I’m so tired I could puke from all the hype around these large expensive palettes with 6+ shades in different undertones and depths (I’m looking at you Anastasia), they are way too much for regular consumer use! You don’t neeeed four shades of snickers brown contouring and four shades between bright yellow and sparkly white for highlighting, those are for makeup artists that need flexible palettes that work on as many customers as possible, and the products are formulated to go on heavily so that the faces won’t look washed out in pictures and on film. In other words products that probably won’t look that good in regular daylight. Then let’s say two pans from the palettes are your optimal colour choices, why pay for and carry around the rest of them?

If you feel like going at it with the sculpting I would advice you to find a tighter little kit or even just an ashy eyeshadow that works against your skintone, preferrably sheer formulas that are easy to work with on the skin. You will save both money, time in front of the mirror and space in your makeup bag. Because honestly, the type of face scupting that seeps from Instagram today is pure drag makeup (literally, it’s drag makeup techniques!) that has found its way to the average consumer. Everyone should of course wear and do whatever they want to their faces but needing to paint a brown U around our noses before leaving the house in the morning to be on trend and look good is pure bullshit. Period. Because of all this I’m happy when I see contouring palettes like the one I’m going to show you right now.


isadora face sculptor nude

IsaDora Face Sculptor Nude is so slim and the products are easy to decode.

IsaDora Face Sculptor Nude är en ny variant av IsaDoras tidigare mer rougefokuserade kindpaletter, denna gång i tre nyanser av mjukt beige. Face Sculptor-paletterna är ett slimmat litet kit som ska vara allt du behöver för kindmakeupen, här med ett matt contouringpuder att framhäva skuggor i ansiktet med, en matt bronzer för att värma upp huden och en mild highlighter med lätt lyster. Helt klart riktad mot de ljusaste av hudtoner (vithetsnormen inom nude-konceptet kan påpekas i evighet) så för oss som har svårt för att hitta sculptingprodukter som är ljusa/ickeorange nog så är detta guld värt. Kom igen IsaDora, släpp en mörkare också för detta är BRA grejer! Ute i butik nu, kostar 199 kr (skippa borsten som också lanserats, du kan hitta mycket bättre för samma peng).

IsaDora Face Sculptor Nude is a new addition to IsaDoras already existing but more blush focused cheek palettes, this time with three shades of soft beige. The Face Sculptor palettes are slim kits that should be everything you need for your cheek makeup, here with a matte contouring powder to enhance the shadows of the face, a matte bronzer to warm up the skin and a mild highlighter with a soft sheen. Definitely aimed towards the lightest of skintones (I could talk about the white norm within the nude concept forever) so for us who have a problem finding sculpting products that are light/non orange enough this is wonderful. Come on IsaDora, release a darker one too because this is GOOD stuff! In stores now (skip the brush that was also released, you can find much better for the same sum of money).

isadora face sculptor nude

I love how you don’t get any excess packaging with this format, this is just exactly what you need an nothing else. No stupid brushes, extra compartments or whatever. Love it!

The contouring powder is an ashy beige with a rosy tint, perrrrfect for contouring fair skin as it doesn’t make the skin look dead.

The bronzer is a bit warmer in tone but when the bronzer is dusted on top of the contour it only gives a soft warmth, not even sunkissed looking. Great shade.

The highlighter at the bottom is a pale beige with a little bit of glow. It’s great to have a highlighter that doesn’t look whitened and frosted, but I wish this one was just a taaaad creamier in texture, now I need to pack it on a bit. Looks pretty when it’s on though!

isadora face sculptor nude swatches

Contour, bronzer, highlighter. As you can see none of them are deadly greyish, but the contouring is definitely cool toned and ashy. I can’t stress enough how perfect this shade is for contouring fair skin, holy jebus! Also the textures are very thin and smooth, see how they don’t look chalky at all?

Now, let’s see what it does to my face!

isadora face sculptor nude

Step 1: My regular everyday foundation + concealer + powder.

isadora face sculptor nude

Step 2: Contour. Applied with the quite stiff and precise Real Techniques Cheek Brush (Nic’s Picks set exclusive) to the lower part of my cheekbone sweeping forward, on my temples sweeping up towards the hairline and in my eye sockets. I keep away from the center of the face (nose/lip/chin contouring), those areas capture too much light so a brown shadow on the nose for example would stand out and look dirty unless you’re in perfect lighting allllll day. And honestly, who is?

isadora face sculptor nude

Step 3: Bronzer. Applied with the large fluffy Real Techniques Blush Brush. Dusted on the entire “light” part of the cheek so on top and above of the cheek contour. A good dusting on the temples and what is left goes on the nose, forehead and chin because that’s where the sun would naturally hit.

isadora face sculptor nude

Step 4: Highlighter. Applied with Everyday Minerals Itahake Brush. Basically everywhere I applied bronzer, but more on the exact high points. So top of the cheekbone, browbone, temple right above the brow, bridge of the nose and upper lip. This highlighter is very subtle so you won’t be able to overdo it.

isadora face sculptor nude

Step 5: A ton of face mist on top. I’m a bit too dry to wear this much powder on my face without rehydrating afterwards, so this is the final step that ties my face together and gives it a nice dimensional finish! A very mild effect but this is exactly what a user friendly contouring palette should be!

Viola, Killer Colours

Recension, Skönhet

IsaDora Grand Volume Lash Styler Mascara review

IsaDora Grand Volume Lash Styler är en ny mascara som med sin pussmunsformade borste ska ge mängder av volym och solfjädersformade fransar. Den bågformade sidan av borsten består av mjukare strån som ska fånga upp fransarna och fördela mascaran. Den vågiga ögonlocksformade delen har hårdare strån och är till för att definiera och separera med. På sidorna, i “smilet” på pussmunnen, har borsten plana ytor som ger reservoareffekt. Mascaran ska vara fukttålig. I butik denna vecka, kostar 189 kronor.

IsaDora Grand Volume Lash Styler is a new mascara that with its lip shaped brush is supposed to give loads of volume and fanned out lashes. The rounded side of the brush has softer britles that should catch the lashes and distribute product. The wavy eyelid shaped side has firmer britles and is for defining and separating. On the sides, the “smile” of the puckered lips, the brush has flat surfaces that works as a reservoir. The mascara is supposed to be humidity resistant. Out in stores this week.

isadora grand volume lash styler mascara

The mascara comes in a thick golden tube. And that lip shaped brush makes me frickin happy!

isadora grand volume lash styler mascara

No mascara, 1 coat of Grand Volume Lash Styler Mascara.

isadora grand volume lash styler mascara

One coat after 10 hours sitting in an office.

So what does it do?

Length: 3.5/5

It gives length, but it doesn’t add that extra half a millimeter at the ends of the lashes that some mascaras manage to do.

Volume: 5/5
Thick and lovely! Barely needs any work, just make sure not to go too hard with the reservoir sides or apply multiple coats, it will gunk up if you do. That much volume!

Definition: 2/5
This is definitely more of a spiky lash effect on me than a defined lash. Not heavy and “wet” on the lashes though! To get good definition I would need to follow up with a separate spoolie without any product on. I love it when lashes clump up a bit so not a problem for me.

Precision: 2/5
The brush is a bit messy as it’s so wonky and quite large, it’s very easy to smudge along the lower lashes for example.

Effectivity: 5/5
Wham bam thank you ma’am. This is definitely a swish-swoosh-done mascara.

Colour: 3.5/5
It’s black. Not greyish, not I’mma eat your miserable soul and spit out your eyeballs kind of black.

Water resistance: 4/5
I haven’t had a problem with it breaking down with water. It’s actually bordering waterproof without having that waxy sticky feeling that waterproof mascaras so often have.

Longevity: 0/5
Haha holy shite.. I rarely have a problem with mascaras getting screwed up during the day, but every time I wore this mascara it basically fell off my lashes within three hours and kept getting worse as time passed. It crumbles and falls off! Just look at the picture above where I’ve been sitting still at work for 10 hours. No sweating, no excessive eye rubbing, no sobbing, nothing. Lol.


Conclusion: 25/40

Wild dark lashes, a nice look with very little work! Minus: makes me look like a drug addict in only a few hours. I really want to like it becuse of the initial effect but it’s totally not worth it.

Viola, Killer Colours

Recension, Skönhet

Phee’s Makeup Tips Mineral Eyeshadow in Peppered & Polilla

One of my happiest makeup related moments lately (shared first place with the fact that Sephora opens its first store here in Gothenburg this month, YAY!) was to see that one of my absolute favourite beauty bloggers released her own hand pressed mineral eyeshadows. Of course I’m talking about lovely Phee’s Makeup Tips! Smart and talented with a personal yet sophisticated way of expressing her creativity. Love her to pieces!

The three eyeshadows she released are called Sphinx (bright foiled copper), Peppered (pale foiled gold taupe) and Polilla (warm brown with turquoise duochrome). I couldn’t really allow myself to buy another copper eyeshadow, so I went for the last two! The eyeshadows come in pan form so no outer packaging, great for makeup hoarders who prefer storing eyeshadows in magnetic palettes like the Z palette instead of taking up a lot of space with empty plastic. For as little as £6.50 a pop plus 25% off your first order if you sign up to her newsletter these shadows are a true steal.

The shadows are available at

phee's makeup tips mineral eyeshadow peppered & polilla

Phee’s Makeup Tips Mineral Eyeshadow Peppered & Polilla.The pans are a bit bigger than your average eyeshadow pans.

phee's makeup tips mineral eyeshadow peppered, polilla swatch

Peppered is a high shine warm taupe, great for a mega sparkly neutral eyelid. The texture is a bit gritty and has some fallout but it’s still very creamy. Polilla has the same kind of creamy grittiness but it’s more of a classic shimmer. I love how it has that “Blue Brown on crack” look without being too saturated. I often find that shadows like this one are too red toned in the base and the shimmer is too colourful. This one is still a bit “dirty” and feels like the perfect balance between crazy and neutral.

phee's makeup tips mineral eyeshadow peppered & polilla swatch

In softer light where the bright metallic sheen is more visible. Can you believe that these are swatched on bare, dry skin?

Viola, Killer Colours

Recension, Skönhet

Cailyn 3 in 1 Hydro Plumping Gloss “04 Pink Lady”

Detta är vad jag burit på mina läppar på sistone! 3 in 1 Hydro Plumping Gloss från Cailyn är en mjuk och skön läpprodukt, precis mellan gloss och läppbalsam. Inte ett dugg klistrig och uppfriskande med ett starkt mintigt pirr.

Här är färgen 04 Pink Lady, i tuben ser det ut som björnbärsfärgad gelé och på läpparna en skir “knappt där”-rosa. Jag bryr mig inte så värst mycket om hur effektiv plumpereffekten är men jag kan absolut säga att den slätar ut linjerna i mina läppar (på grund av blodcirkulationen från mintpirret) och det återfuktar läpparna otroligt väl, helt klart bättre än många läppbalsam. Plus att den är fin på läpparna! Bra grejer.

Min tub är från Pure Cosmetic, finns butik i Göteborg och webshop här!


This is what I’ve worn on my lips all the time lately! 3 in 1 Hydro Plumping Gloss from Cailyn is a smooth and balmy lip product, right inbetween a gloss and a lip balm. Not sticky at all and ultra refreshing with its strong minty tingle.

Here’s the colour 04 Pink Lady, in the bottle it’s a like blackberry jelly and on the lips a “barely there” sheer pink. I don’t care too much about how effective the lip plumping is, but what I can say is that it definitely makes the ridges of my lips appear smoother (because of the blood circulation that the mintiness creates) and it conditions the lips very well, definitely better than a lot of lip balms. Plus it looks great for everyday wear! Great stuff.

cailyn 3 in 1 hydro plumping gloss 04 pink lady

It looks so pretty in the tube, dark and sheer at the same time!

bare lips

Bare lips for reference

cailyn 3 in 1 hydro plumping gloss 04 pink lady

5 minutes after applying a few swipes of Pink Lady.

Viola, Killer Colours
Killer Colours

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Blog info:
Glossy claws, purrty lips, serious eyebrows and a passion for beauty with brains. Beauty blogger and MUA from Gothenburg, Sweden.

My name is Viola Holmgren and I've been representing Swedish beauty bloggerism (yes. we're a cult) since 2008. I focus on cruelty free beauty and I love the feeling of finding cool products that have gone under the radar.

Makeup doesn't have rules. The only person who decides what's right or wrong and if you're wearing it or not is you, and that's where my job as a blogger comes in handy. Use my experience as a guide or an inspiration towards finding your own way.

And just to clarify, all reviews and opinions are my own, there is no evil baby demon on my left shoulder who is bribing, forcing or possessing me to write. Reviews are best written in honesty!