kinfolk & I

we speak the same language.

issue fifteen.

Maria Van Nguyen

Livsstil, Mode


I’ve done two photo shoots for my thesis collection and the first one is ready. I will show it to you guys soon.
I did the shoot with my favourite, Christina Paik, who makes magic with her film camera. ♥♥

Before I post the photos I wanted to talk a little about my thoughts behind the collection. I’ve mentioned it before in various posts, but I wanted to sum it up one last time.

This picture above is my favourite and its also the picture that I feel like represents my vision the most because it shows a lifestyle rather than being a direct ‘fashion’ editorial.

For me I think that there are more important things to spend your energy on then fashion and therefore I want to make dressing as easy as possible so you can focus on whatever matters to you; whether that is relationships, family, growing as a person, work, travelling etc.

I think that the fashion industry is too fast paced and I want to slow things down and highlight the basics and essentials, and go backwards instead of going fast forward and creating something ‘new’. I’ve been advised to not mention my negative thoughts on fashion when presenting, but I’ve honestly been doing it on purpose because of issues which are rooted in over-consumption, fast fashion and the impact it has on our environment.

I just want to mention it briefly to put it out there, but I believe it’s more awarding and inspiring to talk about the positives if you ever want to make a change☺. So;

I simply want to create comfortable, easy and wearable clothing for everyday so that you can go on and live your life without worrying about the small stuff.
I want to offer good essentials that are meant to be worn over and over again, which is why all my garments are based on classics that have proven to stand through time.

My concept for the collection, and also philosophy that I apply to my own life, is based on becoming content with less and making room for more that matters.

With that being said, essentials are different to everyone and I wanted to have a little fun too, so a small percentage of the collection is exactly that. An example is when I researched workers coveralls which ended up as an easy and soft jumpsuit which is much more wearable than its inspiration but still has the same idea behind it.

I’ve had a lot of ups and downs while making this collection, and I’ve also had people fighting against me. I talk a lot about basics, but I’ve come across people that wants the exact opposite. In the end, you should always stick to your own vision because as an artist you are expressing you :) 

I’m sitting here wishing I had more time to finish the collection and also thinking about changes I would do but.. at least my vision comes across clearly so I’m happy with what I’ve made. It turned out much more simple than I thought, but I think it’s a good way for me to start as a designer as it clearly presents my design philosophy. Expect simple essentials and cozy basics ☺

Maria Van Nguyen


trench n turtleneck

navy trench, vintage paired with a navy turtleneck, acne studios

all I wanna wear is good essentials.

Maria Van Nguyen


the science of simplicity : why successful people wear the same thing every day

Someone special sent me this article and I want to recommend it to you guys as I definitely agreed with it and find it highly interesting. If you’ve enjoyed reading my posts about living a more minimal lifestyle you should definitely take a look at it. ☺ It’s so good.

The article, written by John Haltiwanger for Elite Daily, talks about how small decisions is wasting our time and that we should eliminate them to be able to focus on the bigger things in life.

Successful people like Obama, Steve Jobs and Mark Zuckerberg all have adopted this philosophy where they wear the same outfit every single day in order to be able to put their energy into more important things.
Obama in his grey/navy suit, Steve in his black turtleneck, jeans and new balance sneakers and Mark in his grey t-shirt and jeans.

“A person’s productivity suffers as a result of becoming mentally exhausted from making so many irrelevant decisions.”

I also like this quote from President José Mujica:
“Because of this hyper consumerism, we’re forgetting about fundamental things and wasting human strength on frivolities that have little to do with human happiness.”

I truly agreed with the last paragraphs where they mention that material things will not enrich your life in the long-term. Simplifying your surroundings makes life easier and let you focus on the things that really matter to you.

You can find the full article here.

Maria Van Nguyen


lookbook preview

rented a beautiful airbnb apartment in williamsburg this saturday for the photoshoot. here is a sneak peek!

how beautiful is this setting!

yees, next week!

Maria Van Nguyen



Suit from my upcoming thesis collection

This Friday our collection is due and on Saturday I’m doing my look book shoot.

The suit pictured is a good representation of my collection and how it is based on classics and timeless items. My collection is very simple and there is nothing ‘new’ or shocking, but I honestly just want to create wearable and every day clothing. I’ve made t-shirts, a turtleneck, a button-down, a coat, wide pants, tapered pants etc – items which I think make a good wardrobe. I have a few pieces that are more ‘fun’ but in general the whole vibe behind it is easy and pared down. I’m very excited to see how it will all come together.

Maria Van Nguyen
Maria Van Nguyen

Hey. My name is Maria and I'm a 25 year old girl from Oslo.

In 2012 I moved to New York to study fashion design at Parsons and I'm currently a senior working on my thesis collection for men and women. I also work as a sales assistant at Acne Studios.

I'm into simplicity, hip hop and people with good vibes. Aay ~

Any inquiries: maria(a)

Instagram: vnyen
Maria Van Nguyen F/W 15 📷 @_christinapaik