At Dior AW’14 Raf Simons’ designs stunned. His frocks and layers were tailored to perfection with playful pops of color and geometric moments. Guido Palau and his Redken team wanted to create a modern hair look for Dior that real women could wear everyday. Guido created the ultimate blowout cocktail combining satinwear 02 and align 12. ”The look for Dior is a very minimal idea of sophisticated hair.” Guido explained. “I wanted to create a wearable hairstyle that would be translatable for everyday women, while still incorporating sculptural elements to the design. The hair was pulled back and flattened to really expose the model’s head shape, which was elegant, but also felt kind of sporty in a way.” For a finishing touch Guido spritzed the models’ manes with forceful 23 finishing spray to get the hair flat. These gorgeous slickbacks are the perfect combination of sporty and chic.
Stylist: Guido Palau for Redken
Rodeo.net in collaboration with Redken.
Text by Aimee Blaut of The Formula.
Photos by: Getty Images, Greg Kessler for Redken and Aimee Blaut.
For more information about Redken’s products, visit redken.se or your nearest Redken Club 5th Avenue salon