Stockholm Fashion Week 17: runway och backstage från Björn Borg
Klockan 9 i går kväll satte Björn Borg igång sin hajpade visning inne i Kungliga Tennishallen. Arenan värmdes upp av tre unga killar som bollade över nät på en tennisplan helt täckt i vitt. Blickarna riktades sedan mot den ena läktaren där modellerna ställde upp sig på led för att vänta på sin tur att äntra catwalken till ett pampigt beat. I bildspelen kan du ta del av både catwalk och stämningen backstage.
Musiken under showen spelades live av Simon Littauer. Visningen streamades live på bjornborg.com och går att se även i efterhand. Kollektionen går nu att shoppa online.
"This show emphasised what Björn Borg is all about and was an empowering statement for us. Contemporary and prospective, yet true to our DNA and the legacy as a tennis and sports brand. We wanted to state our position as the ultimate fashion sports brand."
– Jonas Lindberg Nyvang, Global Marketing Director at Björn Borg.
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Dela
